Roman Matouš - The Designer of LUXURY CZECH JEWELRY
How LILIEN became LUXURY CZECH JEWELRY: The journey of designer Roman Matouš
My name is Roman Matous, and I am the designer and founder of the brand LILIEN. My story, and the story of LILIEN, began in 2000 when I founded the family company LILIEN, l.t.d., inspired by the long tradition of Czech costume jewelry. From the beginning, I had a clear vision: to create luxury rhinestone products that would appeal to customers worldwide. Over the years, our product portfolio has expanded, and today it includes jewelry, Christmas and Easter decorations, headbands, crown jewels, mandalas, and other decorative items.
Every piece I design tells a story. For me, jewelry making is not just a craft, it’s a way to bring beauty, tradition, and emotions into people's lives. Every detail matters, every stone is carefully selected, and each design reflects my passion for rhinestone jewelry. Despite having visual and hearing impairments, I have never wavered in my love for life and the beauty I create. In my free time, I regularly participate in European and World Deaf competitions in table tennis and bowling, which fulfills me as much as my craft.
A major milestone in my career was working on a collection for the designers Meadham & Kirchhoff in 2012, which was presented at London Fashion Week 2013. My floral headpiece then appeared at the Grammy Awards, worn by Katy Perry, bringing LILIEN unexpected attention. This success placed us in prestigious fashion magazines such as Elle, Brides, and Vogue.
Since then, our products have been featured in leading galleries and stores around the world. From 2005, my products were distributed by LILIEN-CZECH, s.r.o., but after mutual disagreements, I ended our collaboration in 2021. This marked a new beginning for me – in May of that year, I decided to continue under the brand LUXURY CZECH JEWELRY, which maintains the same focus on quality and exclusivity that I have always upheld. In some markets, we still supply under the LILIEN brand.
Although names and markets may change, one thing remains constant – my passion for creating beautiful and unique jewelry that people cherish and wear with pride.
